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CONTENTS

Case Studies

Class Lectures

Class Email Roster

Great Class Work!


Online
Readings


Unbundling the Corporation

Patching: Restitching Business Portfolios in Dynamic Markets

What Hi-Tech Managers need to know about brands.

Getting Real about Virtual Commerce.

The New Math of Ownership

Welcome to the Experience Economy


TIDBITS

  • Class Overview and Set-up

  • Sign The Class Registry

  • Populate the Email Database

  • Try Out the Animated Chat Space

  • Course Syllabus

  • Read the Class FAQ

  • Peruse the Class Reading Schedule

  • Buy Your Class Book

  • How to do the Book Concept Summaries