Introduction
- General Goals: To augment the HBR Articles pertaining to Intellectual Property, and deliver some useful concepts and tools relating to the subject.
Presentations items:
- Digital content / products can leverage the falling costs of distribution and reproduction in a way that expands the economic value of their Intellectual Property Rights. We'll explore those strategies.
- The proper strategy for choosing terms and conditions for licensing IPR's are also explored.
- Particular cases and examples are presented.
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