Lecture Agenda
Introduction
Virtual Communities Illustrations
Surplus Shifts: Vendor
Surplus Shifts: Customer
Market Expansion
Dynamics: Increasing Returns
1:4 Content Attractiveness
2:4 Member Loyalty
3:4 Member Profile
4:4 Transaction Offerings
Cumulative Effects
Development Milestones
4 Stages of Member Development
The Entry Challenge
3 Stages of Entry
Useful Links
Back to Front Page