Online Communities
Introduction


  1. General Goals: To augment the HBR Articles pertaining to Virtual Communities, and deliver some useful concepts and tools relating to the subject.

    Presentations items:
    • VC Economic Promise and Basic Premises
    • The 4 basic communities that VC's must satisfy.
    • Sources of Economic Value
    • Supply & Demand Issues
    • Market Expansion Issues

      Dynamics of Increasing Returns
      • Content Attractiveness
      • Member Loyalty
      • Member Profile
      • Transaction Offerings
      • Cumulative Effects


    • Development Milestones
    • Stages of Member Development
    • Challenges of Entry

      Stages of Entry
      • Generate Traffic
      • Concentrate Traffic
      • Lock In Traffic