Lecture Agenda
Introduction
Conceptual Tools In a Nutshell
Case Studies:
General Intranets:
McDonnell Douglas
Messaging and Collaboration:
Booz-Allen & Hamilton
Human Resources:
Genentech
Sales and Marketing:
Home Box Office
Operating Costs:
US West
Return On Investment White Paper:
IDC Netscape Audit
10 Step Model for Justification of
Online Projects
Intranet Justification:
Strategies
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