Inter/Intranet Justification Strategies
5 Categories of Typical Inter/Intranet Justifications
- Cost Reduction
- Revenue Growth
- Niche Marketing
- Improved Customer Satisfaction
- Improved Quality
- Other Critical Client Needs
Cost Reduction:
- Eliminate or Containment of cost
- Cost offset
- Productivity Increase
Key Measures
- Communication (Time, people, phone fax)
- Head Count
- Facilities
- Printing/Reproduction
- Training
- Postage
- Outside Services
Revenue Growth:
- New Channels for existing Products
- Create New Internet-based Products
- Combine news channels and new net-based products
- Revenue $'s
- Unit Sales
- Shortened Sales Cycle
- New markets
Niche Marketing:
- Internal/External
- Reaching previously unreachable customers
- Tapping exploiting the Micro-Markets
Improved Customer Satisfaction:
- Surveys
- Complaint tracking
- Repeat customer buying tracking
- Product return levels
- Customer Dialog
Improved Quality:
- Interactivity via users
- Immediacy and authenticity of responses
- Immediate feedback
Other Critical Factors:
- Image of Market Dominance
- Customers expect you to be there
- Competitors are there
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