What about the article summaries, what's that all about? What's Oral, what's written? How long? How does the discussion in class incorporate them?

A. The summaries are the "students teaching students" part of this class. The goal of These summaries is two fold; One: the write up forces you at keep pace in your readings and allows me to monitor your progress. Two: the oral discussion of these topics (which occur during the weeks when case study discussions are not due) creates an atmosphere where others can benefit from the things you are learning.

You should prepare the write-ups and your discussion with the intent of teaching others in mind. Your write-ups should articulate 3 to 4 of the concepts you are learning in each article (since I've read all of these books and articles, I'll be keeping keep track). Your class discussion should be a quick presentation of a particular concept, strategy, methodology, etc that you'll present to the class. I'll randomly choose members of each group to present their discussions during each week. This is a fast process where I go from one student to another in quick succession and will add some of my thoughts in the process.

The write-ups should follow the following particular formats:

Format (a): Posting Subject Line and Article Concept Summaries should be posted in your teams forums with the following structure in the 'Subject Line:

…. So for 'MY' first summary it would read:

…… that way I can easily find your postings and peruse it from there. Am I going to be 'picky' about this? Yes! Will I take off points if you don't post your assignments in this fashion? Absolutely! So be aware please. I want homework posted in a particular way.

Format (b): Organization of your Article Concept Summaries: The content of your article summaries must be in a particular format as well. The reason for this is: that I intend to construct a 'Library' of select summaries moving forward and I want the content to be readable to both myself and other readers. Since your goal is to prepare to teach a concept to the class (or anyone else) here's how I want the format to look:

For each article in which you take concept(s) out of I want you to:

• Articulate the Article title,
• Articulate the Page number,
• Articulate the 'Concept title',
• Articulate the Concept in one or two paragraphs max,
• Articulate Examples which are either 'real world' or 'fictional'. Be sure that in the example the concept would clearly apply to or create a fictional 'mini-which illustrates it.
• The 'Concept' should stand on it own. By this I mean it should be a 'self contained piece of knowledge' and your articulation of it should be complete and not depend on any outside information for the readers understanding to be complete. Consider yourself to be in the business strategy technology transfer business when you write these.
• You should present 3 to 4 concepts per article you are reading as a writeup.

• Article/Book: "Information Rules"
• Chapter: Number 3
• Page: Number 63
• Concept Title: "Versioning of Information Products"

• Concept Summary: When Information goods are offered for sale in versions, it tends to maximize their value (in terms of revenue) for the seller of that information good and (in terms of utility) for the buyer . This process is called 'Versioning". Typically, sellers of information goods 'version' their product into three (Low, Medium and High End) versions. If the three versions are sufficiently different in capabilities and price, this process effectively segments the market for their product in a way that maximizes its value. Typically buyers will only what they need and the seller charges the maximum tolerable for that particular version.

• A classic example is software versions. On the low end is "shareware' or 'freeware' which is made available for download over the internet. The cost of this version is your demographic information and the right to subject you to advertisements at a later date. The medium end provides a fully featured product that is sold for a reasonable price downloadable over the internet. The high end product is usually sold in stores and includes manuals, extra programs, and provides extra functionality at a premium price.

Example (Fictional):

"Billy Bob's Acme Image Editor" has 3 Versions:

• Version 1: "GuiltWare" - A limited feature version available over the internet via download that performs all the major functions of the "fully featured" version. The License Agreement mandates that you register the product. A reminder pops up every week or so after the first month making you feel guilty that you didn't register properly.

• Version 2: "The Fully featured Product". It provides all of the capabilities the product is famous for, digital user manuals, documentation, examples, etc. Available for download over the internet at $45.

• Version 3: "The Professional Version". This version provides enhanced image editing capabilities, animation construction, nonlinear editing capabilities and a variety of features not available in any other version. Priced at $60, it only available in select software stores.

Am I going to be 'picky' about this format? Yes! Will I take off points if your summaries aren't written in this fashion? Absolutely! So be aware please. I want concept summaries written in a particular way.