|
Date
|
Topic
|
Sources
|
Week
One
|
Introduction to the Class: The Information Economy
The New Rules
|
Syllabus
Lecture
|
Week
Two
|
Strategies of Websites:
Case Study on the Business
Challenges
Online Readings:
- Prep Case : Web Site Blues [Hard
Copy}.
Homework Due:
- Prep
Case Write-up
|
Readings
Lecture
|
Week
Three
|
Information Pricing
Information Valuation & Pricing Strategies
Online Readings:
- Handout - Case #1: Cybersmith. [Hard Copy}.
Homework Due:
- Case #1 Write Up
- Prep For In Class Discussion
|
Readings
Lecture
|
Week
Four
|
Versioning Information.
The Smart Way to Sell Information
Homework Due:
- Articles Write Up (2 Articles)
- Book Concepts Write Up (3 Concepts)
- Prep For In Class Discussion
|
Readings
Lecture
|
Week
Five
|
Rights Management
Managing Your Intelectual Capital
Online Readings:
- Case #2: Weather Services Corporation [Hard
Copy}.
Homework Due:
- Case #2 Write Up
- Prep For In Class Discussion
|
Readings
Lecture
|
Week
Six
|
Recognizing Lock-In.
Detection Strategies
Homework Due:
- Articles Write Up (2 Articles)
- Book Concepts Write Up (3 Concepts)
- Prep For In Class Discussion
- Group E-Business Model Proposals
Due.
|
Readings
Lecture
|
Week
Seven
|
Managing Lock-In.
Leveraging Strategies
Online Readings:
- Case #3: BroadVision [Hard Copy}.
Homework Due:
- Case #3 Write Up
- Prep For In Class Discussion
|
Readings
Lecture
|
Week
Eight
|
Positive & Negative Feedback.
Strategies for Leveraging Feedback
Homework Due:
- Articles Write Up (2 Articles)
- Book Concepts Write Up (3 Concepts)
- Prep For In Class Discussion
|
Readings
Lecture
|
Week
Nine
|
Cooperation Vs Compatability.
Information Product Strategies
Online Readings:
- Case #4: USA Today [Hard Copy}.
Homework Due:
- Case #4 Write Up
- Prep For In Class Discussion
|
Readings
Lecture
|
Week
Ten
|
Waging a Standards War.
Strategies of Info War
|
Readings
Lecture
|
Week
Eleven
|
E-Business Plan Presentations
E-Business Models
Homework Due:
- Group E-Business Plans Due and Presentations Due.
|
Readings
Lecture
|
