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Online Reading Schedule
MIS680

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*** The Rules *** Articles accessed from this portion of this site have been procured by this webmaster and may not be reproduced without the expressed consent of this webmaster. These articles are for Academic and educational purposes only and should not be distributed freely. You will need an assigned username and password to access these documents. I will assign them to students in my class. You will need to procure some of the reading materials from the University Book Store, not all of the articles are online. Look for the "[Hard Copy]" Symbol. FYI: These articles will "Not" always correlate completely with the lecture. That is by design.

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Date Topic Sources Week One Class Setup, Team(s) Selection, Web Site Tour, Opening Lecture Internet Fundamentals: History & Architecture Online Readings: None Assignments Due: None Syllabus Class Web Site Lecture Week Two Introduction to the Information Economy: The Digital Economy Online Readings: Making Business Sense of The Internet Increasing Returns and the New World of Business. Strategy and The New Economics of Information. The World Wide Web and Internet Technology. [HARD COPY] Assignments Due: Article(s) Concepts, Class Startup Activities. Readings Lecture Week Three Introduction to Web Site Development #1 Web Development: Tools and Techniques Online Readings: The Dawn of the E-Lance Economy. The Competitive Dynamics of Networked-Based Businesses. Judo Strategy: The Competitive Dynamics of Internet Time. Managing In The Age of Modularity Assignments Due: Article(s) Concepts. Readings Lecture Week Four Introduction to Intranets. Intranets: Concepts, Cases & Justification Online Readings: Versioning: The Smart Way To Sell Information. Developing Products in Internet time. Time Pacing: Competing in Markets That Won't Stand Still. Assignments Due: Article(s) Concepts. Readings Lecture Week Five Introduction to Marketing On The Internet Marketing, Promotion, and Advertising via the Web. Online Readings: Creating New MarketSpace. Managing In The MarketSpace. The future of Interactive Marketing. Real-Time Marketing. Is Your Company Ready for one-to-one Marketing. Assignments Due: Article(s) Concepts. Readings Lecture Week Six Introduction to Online Communities Online Communities: Cases, Concepts and 1-to-1 Marketing. Online Readings: The Real Value of Online communities. Exploiting the Virtual Value Chain. Clusters and the New Economics of Competition Assignments Due: Article(s) Concepts. Readings Lecture Week Seven Web Site Development #2. Continuation of Web Development Concepts & Tools. Online Readings: -None- Assignments Due:No Article(s) Concepts,    Case Due: WebSite Blues . Readings Lecture Week Eight Introduction to Intellectual Capital and Property Intellectual Property Rights Management: A Strategic Approach Online Readings: Needed: A New System of Intellectual Property Rights. Capturing Value from Knowledge Assets [HARD COPY] Protection of Intellectual Property in the United States [HARD COPY] The legal Protection of Intellectual Property [HARD COPY] What's Your Strategy for Managing Knowledge? Assignments Due: Article(s) Concepts, Web Project #1 due. Readings Lecture Week Nine Introduction to Security On The Web. Internet Security Concepts Online Readings: Computer Security and The Internet. [HARD COPY] Network Associates Case. [HARD COPY] What High-Tech Managers Need to Know About Brands The New Meaning of Quality in the Information Age Assignments Due: Article(s) Concepts, Web Assignment #2. Readings Lecture Week Ten Introduction to Online Business Strategy E-Strategy: A Quick Primer. Online Readings: Patching: Restitching Business Portfolios in Dymanic Markets Unbundling The Corporation When is Virtual Virtuous? Assignments Due: Article(s) Concepts. Readings Lecture Week Eleven Topics in E-Commerce ECommerce Critique Review  Assignment Due: Each Group will present a WebSite critique using the course materials and articles.  A formal class presentation and paper submission is due in this class. Readings Group Presentations

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