HOUSTON, TX, May 21, 1997, 1997/ The 3rd annual Tenagra Awards for Internet Marketing Excellence were awarded today to Cisco Systems, Dell Computer, 24 Hours in Cyberspace, Eastman Kodak, The Palace, LinkExchange, Amazon.com and Steve O'Keefe. The Tenagra Awards ( http://awards.tenagra.com/ ) recognize substantive achievements and contributions by organizations and individuals to the field of Internet Marketing, Public Relations, and Advertising.

"This year's winners are outstanding examples of the benefits of integrating the Internet into a business process," said Cliff Kurtzman, President and CEO of Tenagra, "Each of the three years we have done these awards the committee has observed a clear trend towards companies treating Internet marketing less as an 'experiment' and more as a business necessity. Each success makes our industry more credible, and recognition of these successes ends up strengthening the industry as a whole."

The Awards were given in four categories, covering Internet developments in 1996:

Cisco Systems ( http://www.cisco.com/ ) contact: Bob Michelet, Cisco Systems phone: 408.526.6636 / email: bmichele@cisco.com
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Cisco is using the Web to streamline the product-ordering process for its customers and channel partners. The $6-billion networking company is on track to meet its goal of having 30% of all orders placed over the Internet by July. Sales already are running at more than $5 million a day. Cisco also uses the Web extensively for customer support.

Dell Computers ( http://www.dell.com/ )
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Dell has achieved impressive results using the Internet as a sales channel, doing as much as $1 million dollars per day according to published reports. In addition, Dell's own data has shown that a significant number of people use the web site to research computer system specifications before calling the company's 800 number to order.

24 Hours in Cyberspace ( http://www.cyber24.com/ )
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24 Hours was, by all measures, the biggest Internet-related awareness-raising event of the year. Against All Odds Productions (the company responsible for the event) was able put a human face on the Internet and extend the online culture out to the general public.

Eastman Kodak Company ( http://www.kodak.com/ ) contact: Emma Ballard, Shandwick International phone: 202.383.9711 / email: eballard@shandwick.com contact: Mike Pagano, Eastman Kodak Company phone: 716.724.3226 / email: pagano@kodak.com
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Kodak has deeply integrated the Internet into its public communications process, extended awareness of their brand, and garnered significant press coverage in the process, and shown how to truly "Take Pictures. Further". They have used their Web site in innovative and significant ways to engage customers develop relationships with their customers make sales and reduce customer support costs.

The Palace ( http://www.thepalace.com/ ) contact: Tony Winders or Alyssa Factor, Interactive Agency phone: 310.664.6710 email: tony@iagency.com or missp@iagency.com
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Through the results of their public relations campaign, The Palace achieved wide distribution of their servers, wide coverage in the press and built impressive partnerships with large organizations.

Amazon.com ( http://www.amazon.com/ )
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Amazon.com was chosen for its Associates program. The program is a pioneer in the transaction-based advertising model, and it has helped widely establish Amazon as a brand name.

LinkExchange ( http://www.linkexchange.com/ ) Contact: Susan Cooney, LinkExchange phone: 415.543.4435 x107/ email: smc@linkexchange.com
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LinkExchange achieved broad distribution and success by providing advertising options for web sites that would otherwise not be able to participate in online advertising. In addition, LinkExchange widely disseminated its brand by placing the LinkExchange icon on each ad banner. LinkExchange achieves all this with a business model rooted in the gift economy - an important aspect of Internet culture.

Steve O'Keefe, "Publicity on the Internet, Creating Successful Publicity Campaigns on the Internet and Commercial Online Services" ( http://www.olympus.net/okeefe/pubnet ) contact: Steve O'Keefe, Internet Publicity Services phone: 360.385.5826 / email: IPS@olympus.net
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Mr. O'Keefe's book is a significant contribution to the online marketing community and is widely considered the definitive reference in the field of Internet Public Relations.

About the Awards

Started in 1994, The Tenagra Awards for Internet Marketing Excellence recognize substantive achievements and contributions by organizations and individuals to the field of Internet Marketing. It is currently the only award that specifically honors achievements in Internet marketing and selects winners via a committee of Internet marketing experts.

Award applications in each category were accepted from the general public through January 31, 1997. Four nominating and review committees voted on the final award winners based on both submitted applications and internal nominations. One member of The Tenagra Corporation coordinated each committee, however, Tenagra personnel abstained from voting on the Amazon.com and 24 Hours in Cyberspace awards because Tenagra participates in the Amazon Associates Program and Tenagra CEO Cliff Kurtzman was profiled as part of the 24 Hours In Cyberspace project. Projects that Tenagra executed on behalf of itself or its clients were excluded from award consideration.