Marketing on the Internet: Strategy and Techniques
"Get Them There" and "Keep Them There"
(1) Get Them There
* Submit, Submit, Submit: www.a1co.com
* Cross Link, Cross Link, Cross Link
* Participate in NewsGroups and Forums (Host One!)
* Use Launching Pads
* Design the Promotion into the site w/ Meta Tags
* Align / Integrate Online Promotion with Traditional Promotion
* Participate on collective organizations (Malls, Virtual Communities, Industry Directories.
(2) Keeping Them There
* Leverage High Involvement Sales
* Give, Give, And Give some More
* Leverage the Entertainment Potential of the Web
* Get to know your target Audience
* Leverage Interactivity
* Leverage the Abundance of Useful Information
* Leverage Design Techniques
* Tease, Tantalize, Hook, then Yank
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