"Broadcasting vs Narrowcasting"
Broadcasting:
* Poor Targetability
* Highly Intrusive in nature
* 85% Ineffective
* One Way Communication
* Best & Only Game in Town
* Expensive
* Low Reach vs Cost
Narrowcasting:
* High Targetability
* Low Intrusive in nature
* Much More Effective
* Interactive
* New Kid on the Block
* Fraction of Fraction the cost of Traditional Media
* High Reach vs Cost
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